Ascent Repricer

Ascent Repricer is an automated pricing tool for Amazon sellers who are tired of constantly babysitting their catalog just to stay competitive. Instead of manually chasing competitors and reacting too late, you set your rules once and let Ascent continuously adjust prices within the boundaries you define. What you get: a rule-based and automated repricing engine that focuses on winning more Buy Box share without blindly racing to the bottom. You can segment SKUs by competition level, velocity or margin sensitivity, then assign different strategies to each. That means commodity products can run aggressively, while your higher-margin or brand-sensitive listings stay protected. How it helps: consistent, smart repricing gives your listings more visibility and more stable sales velocity. That performance data becomes fuel for your retargeting. With clearer winners and steadier conversion metrics, you can build sharper ad angles like “recently viewed but dropped after price change,” or segment abandoned-cart and browse audiences around products that are now more competitively priced. Because Ascent Repricer runs in the background, you’re freed up to work on higher-leverage activities like creative testing, landing pages and email flows instead of micromanaging cents on every SKU. It’s built for sellers who want to align marketplace pricing with their broader marketing stack, not treat it as an isolated chore. If you’re running Amazon PPC, external traffic, or paid social toward your listings, Ascent Repricer helps ensure the offer those clicks land on is actually competitive—so your retargeting, lookalike and email campaigns aren’t fighting against stale, uncompetitive prices.