OPERATION DISCIPLINE

OPERATION DISCIPLINE is for founders and creators who are done treating their expertise like a hobby. If you’ve been giving away insights, systems or support for free and watching others monetise similar ideas, this is a structured way to finally start charging for it. What you get: OPERATION DISCIPLINE focuses on the practical side of monetisation. You learn how to identify what you’re already doing for free that people would gladly pay for, then package it into clear offers like digital products, retainers, paid communities or subscriptions. Expect frameworks for pricing, positioning and naming your offers, plus examples of sales pages, onboarding flows and simple funnels that don’t require a big tech stack. How it helps: Instead of randomly trying new side projects, OPERATION DISCIPLINE gives you a disciplined operating system for building revenue around the value you already create. The emphasis is on consistent execution, daily habits and repeatable processes—not hype. You’re pushed to track inputs (outreach, offers made, assets built) so that revenue becomes a function of focused work, not luck. For builders who want leverage: Whether you’re consulting, posting free threads, running a small audience, or offering free help in DMs, OPERATION DISCIPLINE helps you draw a line between “free goodwill” and “paid product”. You learn to design simple, outcome-based offers that respect your time and create scalable income. If your goal is to stop being the person everyone asks for free advice and start being the person clients pay to work with, OPERATION DISCIPLINE is built around that shift.