Charlie Game

Charlie Game is a lightweight tool designed to help performance marketers come up with better angles for their campaigns, especially retargeting sequences where people already know the brand but haven’t converted yet. Instead of staring at a blank page or recycling the same tired hooks, you get a structured way to pressure‑test different ideas and turn them into sharper concepts for your ads and funnels. What you get: a simple framework for brainstorming angles around objections, proof, guarantees, outcomes and emotional triggers.

You can use it to refresh retargeting creatives, new ad sets, email flows or landing page variants. The focus is on getting you from ‘rough idea’ to a clean, testable hook in minutes, so you spend more time launching tests and less time ideating. How it helps: retargeting audiences already have context, so generic prospecting angles underperform.

Charlie Game nudges you to think in terms of why they didn’t buy, what risk they still feel, and what fresh angle will finally get the click. That means stronger message–market fit, more relevant ads and better use of your existing traffic. Because it’s free, Charlie Game is an easy add to your existing testing stack.

Use it during creative strategy sessions, weekly performance reviews or whenever results plateau and you need new angles without reinventing your entire funnel. If you live and die by ROAS, CAC and incremental lift, this is the kind of small, practical tool that can quietly improve how you approach retargeting campaigns.