Planner

Planner is a product growth planning system designed for teams that want to convert more free users into paying customers. Instead of scattered docs, random ideas and half-finished experiments, it gives you a focused space to design, prioritise and execute a clear free-to-paid strategy. What you get: Planner helps you map your user journeys, identify where free users are dropping off, and define the key activation, engagement and paywall moments that matter.

You can turn insights from analytics and customer feedback into a concrete backlog of growth experiments, then sort them by impact and effort so you always know what to test next. How it helps: By centralising your growth ideas and plans, Planner reduces guesswork and shiny-object syndrome. It focuses you on experiments that move trial-to-paid, freemium upgrades, and subscription retention.

Whether you’re optimising onboarding, pricing pages, upsell flows or in-product prompts, Planner gives you a repeatable process for deciding what to build and measuring whether it worked. Because it’s offered through Whop, access is simple and setup is quick. You can plug Planner into your existing workflows as a planning layer on top of your analytics and product tools.

If you’ve got a steady stream of free or trial users but struggle to turn them into revenue, Planner is built to help you close that gap with a clear, test-and-learn roadmap.