THE LOCKER ROOM

THE LOCKER ROOM is a free, no-nonsense newsletter for founders and builders who are tired of giving away their best work for free. Instead of vague motivation, it focuses on concrete ways to package what you already do into offers people actually pay for. What you get: Each issue digs into specific monetisation and pricing plays you can apply immediately—how to turn free advice into paid audits, how to spin your newsletter or audience into a low-friction product, how to test pricing without blowing up trust, and how to bolt on simple revenue streams to what you’re already building.

The content is built for operators: short, punchy, and centered on examples. How it helps: If you’re already building products, posting content, or running a small community, you’re probably leaving money on the table. THE LOCKER ROOM shows you how to tighten your positioning, frame outcomes so buyers happily pay, and design offers that feel like a natural extension of what you’re doing today.

It’s especially useful if you’re stuck between “I don’t want to sell too hard” and “I need this to actually make money.”. Hosted on Whop, THE LOCKER ROOM is easy to join and manage, with transparent, free access. For growth-minded founders, it’s a low-friction way to get a steady stream of monetisation ideas without disappearing into long, theoretical courses.