VEL-BACK

VEL-BACK is a free Velocity Bot add-on designed for sales operators who care about positioning, process and clean data more than shiny dashboards. Instead of adding yet another tool to the stack, VEL-BACK lives where your team already works. It gives you a structured back-end for how you define offers, ICP segments and deal stages, so reps are guided into clearer positioning instead of freestyling every conversation.

What you get: a lightweight layer that sits behind your Velocity Bot workflows and enforces consistent fields, naming conventions and logic. That means less messy CRM data, less guesswork in follow-up, and more reliable inputs for whatever reporting or forecasting you run on top. How it helps: when your positioning is encoded in the backend, your outbound and inbound flows become more coherent.

Discovery questions line up with your ICP, pipeline stages reflect reality, and sequences feel relevant instead of generic. VEL-BACK is particularly useful if you’ve outgrown beginner sales setups and now need a more deliberate structure without paying for an enterprise revops platform. Because it’s free, you can roll it out in stages: start with one segment or offer, see how it changes rep behavior and close rates, then extend the same patterns across the rest of the team.

The goal isn’t complexity; it’s tighter positioning, cleaner data, and a sales machine that’s easier to scale. If you’re already using Velocity Bot and want a clearer, more operator-friendly backbone for your sales system, VEL-BACK is built for that gap.