Standard

Standard is a conversion-focused email automation product for ecommerce brands that want to get paid sooner in the customer journey. Instead of relying only on discounts or last-minute cart emails, Standard turns the content and traffic you already have into targeted, revenue-generating email flows. What you get: Standard helps you build automated campaigns that trigger from real shopper behavior—product views, browsing patterns, and early intent signals.

It converts “just looking” visitors into subscribers, then into buyers, with pre-built flows that highlight the right products and messaging at the right time. You don’t need to be a copywriter or an email strategist; Standard gives you structured, done-for-you frameworks you can customize in minutes. How it helps: By focusing on earlier touchpoints in the funnel, Standard captures revenue long before a traditional cart-abandon email would even fire.

That means more first purchases, higher repeat order rates, and fewer missed opportunities from traffic you’ve already paid for. Clear reporting keeps you focused on what matters—additional revenue, not vanity metrics—so you can double down on the flows that are actually driving sales. Whether you’re an emerging DTC brand or an established ecommerce store, Standard is built to help you unlock more value from every visitor and every product page, with minimal manual campaign work and a clear monthly price.